GALAXY 11 - soccer stars vs aliens in Samsung's new ad campaign

"Winner takes Earth" in Samsung's newest marketing campaign. The Koreans have always had a strong liking for peculiar and over-the-top marketing campaigns, but their latest one is probably the most unusual we've seen so far. As the Galaxy line of high-end devices already received its annual updates, Sammy is throwing a lot of resources to promote its latest products. And when it comes to global marketing, the Korean giant is aware that soccer stars are one of the most recognizable faces worldwide. 

So they decided to create the best soccer team in the world and name it "Galaxy 11". But how to combine soccer with smartphones, tablets and smartwatches? Well, according to the biggest smartphone manufacturer by volume, it's simple - we arm our soccer stars with Samsung Galaxy gadgets like the Note 3, Note 10.1 and the Galaxy Gear, and face them against aliens in an improvised soccer game that will ''determine the fate of mankind and our planet".

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